Caloundra Cleaning approached Bee Inspired with the idea to start a new Cleaning Services on the Sunshine Coast. After meeting with the owner Glenn and doing market research on what the competition were doing, we put forward a clear strategic campaign to assist them to not only break into the market, but to stand out amongst all their competition. We started with a clean (excuse the pun) fresh logo. We steered clear of the usual bubbles, bucket and mops clichés. Instead the logo speaks for itself portraying professionalism.
The wave with in the ‘C’ represents cleaning/washing as well as the ocean, as Caloundra is situated on the beautiful Sunshine Coast. We then went on to design a professional looking corporate identity, website, uniform and signage. We are currently working on a marketing and advertising campaign. Caloundra Cleaning has only been in the market a few weeks and has already secured a number of cleaning contracts. www.caloundracleaning.com
