Our mission was to design a logo that seamlessly combines the essence of coffee with the beauty of national parks. When envisioning parks, we naturally think of expansive green spaces, flourishing trees, vibrant wildlife, and the wonders of nature. To embark on this creative journey, we immersed ourselves in the field, exploring numerous cafés and savoring countless cups of exquisite Java. It was during these ventures that we noticed a recurring presence—the birds.
These delightful creatures sought to partake in the abundant offerings of the cafés and coffee shops we visited. It dawned upon us that the bird symbolizes the very spirit of park life. Fueled by this realization, we set out to create a logo that embodies the harmonious relationship between nature, coffee, and the avian world. The result? A simple, yet immaculate logo that elegantly fulfills every aspect of the initial brief.
Allow us to present a collection of mockups that showcase how this branding concept can come to life. We have meticulously crafted various design variations and concepts, each one capturing the essence of the logo in unique ways. These mockups serve as an inspiring glimpse into the potential application of our branding vision.