October 06, 2022
Instincto entrusted Bee Inspired to design a logo that embodies their commitment to delivering fresh, preservative-free, raw pet meat. The logo had to be simple, versatile across digital and print media. Drawing inspiration from the wolf’s instinct to bark at the moon, we crafted a logo that symbolizes the natural instincts of animals. At first glance, the logo showcases a dog (in white), but upon closer examination, the hidden wolf silhouette emerges. This clever design element signifies the idea of awakening and nurturing the natural instincts of dogs. It subtly connects the domesticated pets to their ancestral roots, emphasizing the importance of a natural and healthy diet. To ensure consistent application, we developed a comprehensive twelve page brand guide for various media applications.