Hepi & Co
Discover how Bee Inspired, a leading graphic design studio, collaborated with Hepi & Co, a prominent wholesale meat company, to challenge negative stereotypes associated with "wholesale." Learn how our distinctive logo design and comprehensive branding strategy emphasize exceptional quality at wholesale prices. Explore the proposed branding concepts and witness the transformation of Hepi & Co's brand identity.
wholesale meat company, logo design, branding strategy, quality approval, wholesale prices
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Hepi & Co

Category
Branding, Logo Design
About This Project

We were thrilled when Hepi & Co, a prominent wholesale meat company, approached Bee Inspired Design Studio to create their logo. Understanding the potential negative connotations associated with the term ‘wholesale,’ such as cheapness or poor quality, we embarked on a mission to challenge this stereotype.

Our approach focused on highlighting the Hepi & Co brand as the primary focal point within the logo. We designed a distinctive stamp that conveys a sense of quality approval. Within this stamp, the phrase “Wholesale Meats” is positioned as the secondary focal point, reinforcing the core business offering. By doing so, we aimed to shift the perception and emphasize the exceptional quality available at wholesale prices.

To further enhance the brand’s identity, we continued to develop a comprehensive branding strategy. Our goal was to reinforce the message of quality throughout all visual elements. The branding concepts we presented to Hepi & Co encompassed various aspects, showcasing our expertise in creating a cohesive visual language that exudes professionalism and excellence.

Explore the portfolio to gain a glimpse of the branding concepts we proposed. Witness how our designs effectively communicate the commitment to high-quality products at competitive wholesale prices. Join us in celebrating the transformation of Hepi & Co’s brand identity as we help them redefine the industry’s perception of wholesale meat.